Flying High

Author : Glen Norris

Mark Peart has been more of the country than most of us in this year of border closures and lockdowns. The private pilot has been crisscrossing the country drumming up business for his ag-tech start-up Director Injection Technologies (DIT).

DIT, which has seen revenue grow from $232,000 to $3.59m over the past two years, is seeking to raise $2m on equity crowdfunding platform Brichal as it expands its range of remote monitoring and control systems for farmers.

“I have my own plane and the company is considered an essential service so I have been all over the country,” Peart (illustrated) tells your diarist.

The Toowoomba farmer, who carved out a career mustering cattle by helicopter and now runs one of the country’s fastest growing ag-tech companies, has big ambitions to feed the world through more effective farming.

“To ensure we have enough food for our global population by 2050, we will need to case food production globally by 60 per cent,” he says. “Farming in the future will be all about doing the less.”

DIT, whose products are manufactured in its new factory in Townsville, allows remote feeding and watering of animals along with irrigation and other farm systems.

Pearts says the company’s technology is now helping to support the nutritional needs of cattle on two huge stations in the Kimberley area of Western Australia while its irrigation fertiliser systems are being used on small crops farms in the Lockyer Valley.

The company has already raised more than $330,000 in equity crowdfunding, mostly from small investors based in the city. Ther offer closes on November 6.

Brichal, which says it is Australia’s leading equity crowdfunding platform, has raised almost $40m for more than 50 startups since launched in 2018.

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