DIT Marketing Tools

DIT Marketing Tools is an internal tool built by DIT AgTech. DIT staff use it to ask questions about our own marketing data in plain language. The answers come from DIT’s own Google Ads accounts, Google Analytics properties, Google Tag Manager containers and BigQuery datasets.

DIT AgTech makes livestock supplementation and farm technology (https://ditagtech.com.au/). DIT Marketing Tools is a tool for our own marketing team. It is not a product and is not offered to the public. Only DIT AgTech employees use it.

What it does

• Reads campaign, ad group and keyword performance from DIT’s own Google Ads accounts. Authorised staff can adjust budgets, bids and campaign status, and must confirm each change first.
• Runs reports on DIT’s own Google Analytics 4 properties. Authorised staff can add annotations and key events.
• Reads the setup of DIT’s own Google Tag Manager containers. Authorised staff can prepare and publish changes.
• Runs read-only queries on DIT’s own BigQuery datasets, where our sales, finance and marketing reporting lives. Every query is priced first and large ones need the person’s approval.

Each staff member sees only the accounts, properties, containers and datasets assigned to their team.

Why it needs access to Google data

Our marketing team runs DIT’s advertising and website measurement in Google Ads, Google Analytics and Google Tag Manager, and keeps its reporting data in BigQuery. DIT Marketing Tools needs access to those accounts to answer the team’s questions with real figures, and to make the changes they approve without switching between four consoles. It uses a DIT service account that has been added to DIT’s own accounts only, so it cannot see any other organisation’s data.

What it does not do

• It does not touch anyone’s data but DIT AgTech’s own.
• It does not sell, share or publish the data it reads.
• It does not use the data to train AI models.

Privacy

How DIT Marketing Tools handles Google data is set out in the DIT Marketing Tools Privacy Policy: https://ditagtech.com.au/marketing-tools-privacy/

Contact

Questions about this tool: [email protected]